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Does the public really need this?

Saturday September 27, 2008 @ 01:26 PM
A simple question that any marketer can ask. I've seen examples of more and more businesses clamoring to join fads and become the "me toos". These companies need to stop, put themselves in a position of a customer and say "why would i use this?" "Is this product different than what's out there already?" "Does this product/service match our business objectives?" Unless your idea creates marginal value for a consumer, what's the use? Let's Face Facts, just because you can create a product/service, doesn't mean it's the best decision.
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