Startups in Big Companies
Tuesday April 21, 2009 @ 09:00 PM
Let's turn on those creative juices...right after you finish your tps report.If your company has been around for over 20 years and now wants to get on the "Internets" with those Twitterers, you might as well give up. Company marketing departments these days pretend they want to innovate and modernize, but it never works right. Older companies were built on systems and hierarchies. You're doomed unless you can create some turmoil. And that's pretty hard to do. Let's face facts, a startup is called a startup for a reason.